Welcome to NORCO. The town's name is an abbreviation of: "North Corona" and is located in Southern California, Riverside County.
It is a horse town with approximately 30,000 residents where most people live with their horses
on their own horse property with a shared trails network for pleasure riding. It is an oasis of the Old West
and said to be one of the fast moving societies of Southern California. NORCO is a welcome step
back to the roots of the Old West. While NORCO is moving forward to embrace
technology and business, Norco preserves the traditions of our past.
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The original spirit of the town's incorporation was to promote "City living in a rural atmosphere." In 2006, NORCO began promoting itself as "Horsetown U.S.A." and received a federal trademark. Yes, there are many "horse towns" in California, but this one seems to be particularly "horsey."
As a horse community, there are few sidewalks in the city of NORCO; instead there are horse trails, where riders can ride to town and tie their horses at the many hitching rails and corrals placed close to businesses. Many horse-related associations are a part of the city, including the NORCO Horsemen's Association and the Norco Junior Horsemen's Association. To be sure, politics in NORCO also are dominated by concerns about horses and animal-keeping versus suburbanization.
According to city ordinances, the architecture of Norco “shall reflect a desired Western theme,” including qualities “described as rural, informal, traditional, rustic, low-profile and equestrian oriented.
Towns like NORCO appear to be growing in the United States in popularity as the availability of riding trails decreases and urban sprawl increases. Horse property buyers appreciate a community where they can fit in easily with their horses and equestrian activities. Here nearly everyone has horses in their backyard; that is why it is called "horse town."
In Norco there are a number of enchanting trails and stables to rent horses if you are they on a "let's buy a horse property trip." Many of the trails are shaded by California trees and you can enjoy riding alongside the peaceful Santa Ana River.
Hidden Valley Wildlife Area - Norco Equestrian Trails
This area is located along the Santa Ana River, east of Norco on Arlington Avenue, one mile west of La Sierra Avenue. It is set on 1500 scenic acres and has access to 25 miles of hiking and equestrian trails. Within it you can find various live animals, such as a rabbit, snakes, turtles, toads, and different activities to enjoy and reconstructed scenes of animals in their natural habitat. Visitors can get away from the noise and lights of the city and enjoy the beautiful views of the river or the bluff overlooking the Santa Ana River bottom.
The largest event highlighting Norco's community and lifestyle is the annual Norco Fair, run by community volunteers. The Norco Fair runs over the Labor Day Weekend, beginning on Thursday evening with the Miss Norco, Horsetown USA Contest and continues until Monday, finishing with a Labor Day Parade down 6th Street. Events included at the Fair are the rodeo, rodeo dance, calf dressing competition, pageants, exhibitions, cowboy poker, wild cow milking, snail races, talent show, pet parade, and "Family Fun Day
Norco's largest event center - George Ingalls Equestrian Event Center - hosts events such as the Norco Fair and the Norco Rodeo. It has covered horse arenas and other amenities.
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